In Spring 2020, the TKU Digital Agency in collaboration with the TKU Creative Tech Internship was hired to create a logo for new business Better Call Beth (Food Safety Design and Protection). This project was completed completely remotely, with the client video chatting in to provide inspiration and feedback. Agency members did a series of early sketches and mock ups to get a sense of the client’s design tastes, including color schemes, typography, layout, and imagery. The agency members refined and iterated based on feedback on these early designs to eventually land on a motif using a phone. You can see initial designs in a variety of styles and refined iterations below. 

Old fashioned rotary phone with a spring connecting the phone to the body (holder). The body and the phone are of the color black and the rotary component (the part where you spin) is gray.
A circular photo of a logo called "Better call Beth". The outline of the circle is green while the inside is blue. Within the blue space is a picture of a woman with blonde hair with a pink dress holding a green old-fashioned phone.
A picture consisting of an apple with its red outline and green two leaves (that are shaded green). Within the apply outline is the phrase " Better call Beth".
A blue old-fashioned phone with two circular parts. The circular part at the top is where one places their hair while the bottom is where one places their ear while the bottom circular part is where one places their chin. The black holes on the phone
The phrase better call Beth. Better is green and B in better is represented by a green avocado. Call is blue and C in call is represented by a phone. Beth is in phone and B in Beth is represented by two cherries.
The phrase better call Beth in light blue is in the middle of a hollow donut. The outline of the donut is the bread of the donut while the middle part of the donut consists of pink frosting and sprinklings with colors of green, purple, black, blue, a
The phrase "Better call Beth" is on the right side of the image. "Better" and "Beth" are black color while "call" is white colored. To the left of the "Better call Beth" is a smiling woman with blonde hair on a green old-fashioned phone.
A picture which consists of a food meal circumscribed by a white plate. The meal consists of vegetables in green and meat in dark brown and pink.
The phrase " Better call Beth" in between a turquoise (light blue) phone and the blue holder of the phone. The body of the holder is blue while the rotary part is yellow. Towards the bottom of the blue holder are five foods. To the left is gray bread
Phrase "Better call Beth" (in red) is in between a rotary phone and the holder of the phone (both black). The rotary part is gray with the phrase " food safety". "Better Call Beth" is in all capitals.
This image closely resembles the previous image of, but the phrase “Better Call Beth” is a bolder red. The phrase “food safety” in the circle is also in bold gray.
This image closely resembles the previous image with now the addition of a spring connecting the phone to the rotary body or holder of the phone.
This image resembles a lot like the previous image with the exception that the phrases " Better Call Beth" and " food safety" are not bolded anymore.
This is an image of black phone to the left with the phrase "better call Beth" to the right.
This consist of a black phone with a spring attached to the bottom. The spring is attached to the phrase " better call Beth" and the phrase "better call Beth" is now in italic.
This could be a picture of ideas for a logo for the slogan " Better call Beth". Under each logo is the person who had possibly made the logo hence credit is given to them. The logos vary in color, size, shape, etc.
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